consumer behavior

The Rise of the Ingredient Minimalists London, UK - In a world where simplicity is becoming the new luxury, food companies have taken up the mantra of “less is more.” But as they reduce ingredients in their products, a critical question arises: are these minimalist offerings actually healthier? It seems like every week, another major food brand announces a new line of products featuring fewer ingredients. From sauces to snacks, the trend has sparked a consumer movement towards transparency and simplicity....

The Great Black Friday Hoax London, UK As the dust settles on yet another chaotic Black Friday, it seems that the only thing more inflated than the prices is the hype surrounding this supposed shopping extravaganza. In a shocking revelation, a recent study by Which? found that nine out of ten Black Friday deals are either the same price or even cheaper at other times of the year. So, what gives?...

The High Cost of Baby Milk: A Parental Dilemma Melbourne, Australia In a world where parenting hacks and life tips come from TikTok influencers, it seems parents are taking their cues from the high-end grocery aisle when it comes to baby milk. A recent study has shown that many parents are opting for more expensive baby formulas, convinced that a higher price tag equates to better quality. This phenomenon raises eyebrows—and a few chuckles—among budget-conscious parents and financial advisors alike....