When Brands Become Legends: The Curious Case of TGJones and the Wiggle and Giggle Saga
Introduction: A Legacy Rebranded London, England - In a world where trends come and go faster than you can say “Wiggle and Giggle,” some brands manage to stand the test of time. Enter TGJones, the 233-year-old retail chain that has decided it’s time to shake things up and rebrand. The decision to become TGJones has stirred up quite a conversation among consumers and industry experts alike. But can a name change really breathe new life into the old stalwart?...